Week 5 - Are mobiles changing how we shop?

- Industry data suggests technology is finally catching up with impulse-buying urge.

It has transformed our working days and social lives alike but now, it is claimed, the mobile phone has finally conquered our wallets.

New industry data suggests that, for the first time, the majority of online shopping sales in the UK are now conducted through smartphones and tablets.

According to IMRG (Interactive Media in Retail Group), the trade body for internet retailers, 51 per cent of online sales between November and January in the UK involved hand-held devices rather than traditional computers or laptops.

A year earlier the equivalent figure was just 40 per cent.

"Although customers are more likely to visit shops through their mobile phone than any other type of device, they are still more likely to make purchases on tablets."

In my opinion, I believe the industry data is correct, as it states technology is changing the way we shop. This is correct, as nowadays many people are reliant on their mobile phones. They are reliant on their phones due to many of the facilities being available whenever they're needed and easily accessed. Therefore, many people can stay at home and shop whenever they want.