week 10 - Keeping up with Digital Trends Requires Expert Execution, By Jonathan Davies

UK Government statistics confirm that 72% of large companies and 49% of small and medium-sized enterprises (SMEs) are currently suffering the effects of the digital skills gap.

Digital is no longer simply confined within one aspect of a company, but is being integrated across all business operations. Yet the sheer number of possibilities available through the incorporation of the latest technologies, and the speed of their adoption by consumers, is proving problematic for established businesses that struggle to be as agile as digitally savvy competitors.

Many business leaders find themselves in unfamiliar territory when it comes to executing their digital strategy. However, outsourcing digital projects has been found to level the playing field between traditional established players and the new innovators. By bringing on board knowledgeable technology professionals to complete discrete projects, businesses are able to act fast and deploy digital innovations at speed.

The pace at which digital disruption is affecting businesses means that it is crucial to be able to scale up or down resources, adapting the work force to the businesses requirements. Project management as a service is supporting business to adopt digital innovation and modernise themselves in an expanding digital marketplace. With this model, businesses have access to digital teams with the required skills set, knowledge and experience to ensure expert execution of projects.

With new and digital media consistently growing and developing, I do think it's important for companies and institutes to stay up to date with the latest technical gadgets in order to be successful.