Tuesday 14 February 2017

Identities and the Media: Feminism

2) What are the two texts the article focuses on?
- Pan Am 
- Beyonce - Why Don't You Love Me 

What examples are provided from the two texts of the 'male gaze' (Mulvey)?
  • The Pan Am stewardesses is one which is highly constructed and mediated, an image whose purpose is to be admired and aspired to by women, and visually enjoyed by men.
  • There are shots of women's legs, engaging the male's audiences eye.  
  • Slow motion shots of women walking, results in the audience to be more focused in whats happening. 
  • Beyonce wears sexual, revealing clothes. 
  • Beyonce does sexual actions, reinforcing the male gaze. 
3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?
In my opinion, I think they show sexism in a different way. However, I do believe there is still a need for feminism, otherwise, women would feel obliged by men to do things like examples shown in both texts. 

4)Choose three words/phrases from the glossary of the article and write their definitions on your blog. 

Patriarchy – An ideology that places men in a dominant position over women.

Nostalgia – A sentimental longing for the past, often only remembering the positives of the time.

Post-feminism – An ideology in culture and society that society is somehow past needing
feminism and that the attitudes and arguments of feminism are no longer needed.

No More Page 3

1)Research the No More Page 3 campaign. Who started it and why?
No More Page 3 was started in August 2012 by Actress and Author Lucy-Anne Holmes. It was during the London 2012 Olympics that Lucy bought a copy of The Sun following the ‘Super Saturday’ where lots of gold medals were won, she picked that particular paper because of its’ reputation for sports coverage. 
2) What reasons did the campaign give for why Page 3 had to go?The main reason as to why the campaign said Page 3 had to was;  'boobs are not news'. They felt as if it was not relevant for there to be a Page 3, as it wasn't actually news, as well as explaining that children shouldn't be able to view sexual content like that. 
3) Read this debate in the Guardian regarding whether the campaign should be dropped. What are Barbara Ellen and Susan Boniface's contrasting opinions in the debate?
Both have completely different views regarding the issue of Page 3.  Susan Boniface, believes that Page 3 should be completely gone and thinks it should be taken out. Whereas Barbara Ellen thinks there is a reason for Page 3, as she states there is nothing wrong with women having their boobs if they want to. 
4) The main campaign website has now been replaced by a site called Sexist News, designed to highlight sexism in the media. Give an example of a recent story the website has highlighted. Do you agree with the view of the website?
The recent story that was highlighted on the website, was the issue about Little Mix; 'LITTLE MIXED UP ABOUT WHAT TO WEAR?'. 
I do agree with some points in which the article presents. I believe that when female artists wear certain clothes they do set a certain impression for younger girls that look up to them and try to be like them. However, I also think, that artists don't go out of their way to wear provocative clothing, as sometimes it is up to the institutions, as they decide what they want their artist to wear for a certain performance. Furthermore, if the artist feels comfortable wearing what they are wearing, I don't think there is anything wrong with it, but there are younger girls looking up to these females, as role models. 
5) How can the No More Page 3 campaign and Sexist News website be linked to the idea of post-feminism? 
The No More Page 3 and the Sexist News website can be linked to the idea of post-feminism as they state we now live in a society where we don't believe women are used purely for the needs of men. 
6) What are your OWN views on these campaigns? Do you agree with their aims? Is there still a need for these campaigns in the media?
In my opinion, I think it is good for some of these campaigns to still exist, as there are people who still completely side with these campaigns and there views. I do agree with SOME of their aims, however, I do believe that we live in a society in which it has become the 'norm' for celebrities to dress 'provocatively' as they feel the need to keep up with the industry's and what is seen as normal. 
7) Finally, do you agree that we are in a post-feminist state or is there still a need for feminism?  
I don't believe we are in a 'post-feminist' state, I feel that women will always be slightly degraded in comparison to men. However, I do think that there has been a vast improvement in terms of equality, to the extent that we don't need extreme feminism or as much criticism.    

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